Advertising on Facebook Inland Empire

Reaching your target audience is the first step to making a profit with your product and services.

Spending your advertising dollars in the right place can mean the difference of success and failure. A popular social site called Facebook gets 400 million users on their site which means several page impressions for you.

How facebook advertising allows you to reach your exact audience and reach real customers

Simply because you can target your audience by age, sex, location, education, workplace, and languages. The more specific your ad is the better the response rate will be. This is called demographic and psychographic filters.

You can set a daily budget starting at $1.00, you can also run your ad continuously or with specific end and start dates.This is going to provide a benefit for those who live in the Inland empire region.

How should you structure your ad

First you will want to instruct or inform your reader, present a problem and then suggest that your product or service will provide the solution. If you are using informational products or instructional videos, it is important to fully explain the reason the buyer would want to choose your service over the competitors.

Are you providing features or benefits? what are you requiring of your readers in order for them to receive the solution? Do they have to opt-in to a capture or landing page? do they have to give their phone number? or do they get instant access to your information?

Text ads vs Banner ads

Text ads always work best because the person will click through to find out more if they are interested, banner ads are not as effective ad have a low click thru rate.

Ads that have a very long explanatory format is well received because the viewer wants to have all their questions answered before they respond to the call to action.

Are you giving a educational summary of what the reader is feeling and thinking? it is important to get inside the head of your target audience, you want them to feel as if you know exactly what they want. Your goal is to gain their confidence that you can provide what they need at that moment.

Teach with Video

The best facebook ads are those that also include a video on the landing page so that the buyer can watch a instructional image. This works best because most people are conditioned by television ads, they are used to watching on television sales commercials.

You can take advantage of this by recording a video that covers all the questions your prospects may be wondering about.

Offer something for free

Marketing your business or niche takes skill, just because you are on a social network does not mean everyone will see your ad or even click on it. You will need to connect with your target audience from a level of helping them and providing useful information.

Sales pitches are not as effective, so providing something for free will bring down the resistance and provide a opening for closing the sale at the end.

Attract and Engage your audience

You only have a few seconds to make a first impression, so how will you use them? you will need to be sure to be clear about where you want to direct the traffic to your ad, will they be going to a landing page, your website. a group or fan page.  Webinars are a good tool to engage your readers, offering them content on a specific topic that they can relate to, bookmark and share. The key is to build trust and then open up a platform for selling on the back-end.

Decide on your advertising budget

Most successful marketers know that they will have to invest into their advertising campaigns and one way to do this is to have a reasonable and sustainable budget. Facebook advertising allows for bidding on keywords and competing for ad space. You can choose from cost per click or cost per thousand ad views for the best ROI. You bid per click and daily budget can start at $50 dollars.

Ad Testing tips

While you may be eager to start making money from your ads you should test them by creating two separate ads to run along side each other and then use software and analytics to determine which ad is performing best on clicks. Some ways to improve your ads could be as simple as changing your photo or image. Also changing a specific action word from "go" to "get could make all the difference of getting more clicks.

Campaign Tracking Tools

Once your campaign is running you will want to track and make adjustments along the way. Monitoring action will help you know which keyword phrases works best or who is looking at your ads the most.  Facebook has a insight tool gives a measure for performance. The insight tool allows business pages to collect and analyze page interactions and the overall quality of your page content.This will include media consumption, posted related links, interactions per post, all contributes to post quality. So now you can gather metrics for your Facebook page.  

Gaining more followers on Facebook

Top marketers are using facebook to build a large following of fans to their Facebook pages, this is a effective way to build relationships and gain the trust of your viewers. Once they realize you are a source of useful information then they will be more open to trying any offers you suggest or recommend.